Tuesday 8 May 2012

Ofcom imposes large fine for silent calls

Whilst this post is slightly off topic in that it is not regarding 0800 numbers or freephone numbers, it is a telecoms issue and one which we found rather interesting. We also know that many of our readers suffer from the problem of silent calls, and thought they might like this drawn to their attention as well.

Around 3 weeks ago the international home insurance company HomeServe was fined £750,000 by Ofcom for making an excessive number of silent calls or abandoned calls to UK consumers.

For those who aren’t aware of silent calls – you’re lucky! They happen because call centres use automated dialling systems which dial numbers and then connect the calls to call centre agents as soon as they are answered. The aim is to make call centres more efficient, but often the automated systems dial more numbers than can be answered by the agents, meaning you’re just left with silence when you answer the phone. This is very frustrating for companies when they receive lots of these calls, but very upsetting for elderly people living alone who don’t realise what is happening.

The fine will go to HM Treasury, and is intended to act as a deterrent. More info can be found here.

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