0800 numbers allow your customers to call you without being charged. This not only increases the amount of calls your business receives, it also gives you the chance to measure which of your services are most popular.
0800 number owners are charged for each call they receive. When a person dials in 0800 number owners can “point” their numbers to any landline (or mobile) that they designate.
The phone line that you use to receive the call does not necessarily have to be dedicated to 0800; it can be a standard phone that you use to make and receive normal calls.
Follow this advice before buying an 0800 number:
1. Make sure 0800 is right for you – 0800 numbers are good at linking businesses to their customers. If the majority of your work is business to business, a 0800 may not be necessary. The majority of companies contacting you will not mind paying for the cost of a phone call.
2. Work with a reputable 0800 number company - Look for an organization that has been working with 0800 numbers for a long time and can provide you with support. There may be glitches that can arise the first time you use an 0800 number so make sure you sign up to a company that can look after your best interests.
3. Get the company contact address if buying an 0800 number online - Some telecoms resellers do their best to cover up their identity on their websites. Make sure you can see a physical address and that you have a contact phone number. Better still choose a company who actually provide a real person’s contact name. Most 0800 number resellers should be able to connect your number within 24 hours.
4. Beware of 'free' numbers – If you're not being charged a set-up and rental fee for a 0800 number then the cost of the phone calls you receive will be more expensive. Nobody gives anything away so read the small print. The majority of reputable companies will charge a modest set up fee, a monthly rental of around £2 + VAT per number and call charges of around 4p per minute.
5. Get itemised bills with phone calls charged by the second – Make sure your 0800 provider doesn't round your calls up to the nearest minute. This can be an unnecessary and expensive cost. Similarly, make sure you receive frequent itemised billing for all the calls you have received. Some companies will let you access this online.
6. Be prepared to pay more for 0800 to a mobile – pointing an 0800 number at your mobile is a larger risk for telecom providers and consequently costs you more money. This is something to take into account if you expect a lot of calls.
7. Cater for your international calls – a UK 0800 number may not be free for international enquiries in some cases. If you rely on foreign customer sales set up a country specific number or international toll free 0800 number to extend your business.
8. Don't pay a fortune for a so-called memorable number - Many companies offer "Golden" numbers for extortionate rates that aren't memorable at all. Truly memorable numbers are very hard to come by. Unless your number is for a radio or TV campaign then it's not very important for it to be memorable.
9. Don't buy into 'free minutes' - No company can afford to give away free minutes. Some companies offer to sell bundles of minutes to you for a fixed price in much the same way as you would buy a text bundle for a mobile phone. The odds are you won't use exactly the amount of minutes you paid for. If there is a shortfall the 0800 company makes a profit. If you go over your minutes you pay for it anyway. Bottom line: Free minutes aren’t free – it has to be made up elsewhere in set up fees and monthly rentals. Does your business give products way for free?
10. Make sure your 0800 number is moveable - A lot of people use a landline for business and divert it to their mobile when they are out of the office. You can set up an 0800 number and point it at your landline. The 0800 will then follow any divert you set up on that landline. Should you decide to do this, check what the transfer costs will be from your landline to mobile - the charges can be hefty.
Tuesday, 22 July 2008
Thursday, 17 July 2008
0845 Numbers In - 0800 Numbers Out?
The popularity of 0845 numbers is outstripping Free Phone 0800 numbers. Recent search engine statistics for February 2008 show that online purchases of 0845 numbers outweighed 0800 numbers by a factor of 3 to 1.
In recent years 0800 has been seen to be the way to go. Business people have known that they can attract potential customers with the lure of a free phone call so why this change in trend from 0800 to 0845?
A major advantage of 0845 numbers is that they offer one fixed annual cost to business owners. This is because business owners do not pay to receive calls on their 0845 numbers. Typically you will pay a modest set up fee to purchase an 0800 number plus an annual fee and that’s it – no nasty surprises.
This isn’t the case with 0800 numbers as businesses pay typically anywhere between 3p and 6p per minute to receive calls made on their 0800 numbers as well as a set up fee and monthly rental. If call traffic is high on an 0800 number then the monthly bills for call charges can rapidly rise to an unacceptable level. This can make the cost per enquiry much too high.
0800 numbers can be open to fraudulent use by employees and their families as well as salespeople. If your employee’s wife finds out that she can ring her husband at work for free by using the company’s 0800 number there is not a great deal anyone can do about it. There is no great incentive for your employees and their families to use an 0845 number to ring up work as they realise that they have to pay for the call just as if they had dialled the landline number.
A common tactic for telesales people is to go through a Yellow Pages, BT Phone Book or Thomson directory and just dial business that display 0800 numbers in their adverts. Obviously this practice greatly reduces telesales costs but can be incredibly frustrating for businesses who continually receive telephone solicitations on their 0800 number. 0845 numbers come into their own again as telesales people would simply not make the effort to just ring 0845 numbers as they understand there is a cost element to the call.
In many ways the increased popularity of 0845 numbers is a self fulfilling prophecy. The more 0845 numbers that are purchased the more they appear in adverts – the more they appear in adverts the more the public accepts and understands them. Try conducting a straw poll at your office by asking your colleagues what it costs to call 0800 numbers and 0845 numbers. Most people understand that 0845 calls cost the same as a local call so they do not represent a barrier.
Both 0800 and 0845 numbers give businesses the opportunity of a great monitoring and tracking service. The concept is simple – just put a unique number in each advert that you have and make sure that it doesn’t appear anywhere else. Look at the itemised bill you receive from your telecoms provider every month and it should list the numbers of calls your advert receives. At a glance you will be able to see how well your adverts are performing.
So, if you are considering purchasing an 0800 or 0845 number you have some decisions to make as to which one you go for. 0845 is making massive strides on 0800 number yet 0800 is a double edged sword offering free calls to your customers but being open to potential abuse.
In recent years 0800 has been seen to be the way to go. Business people have known that they can attract potential customers with the lure of a free phone call so why this change in trend from 0800 to 0845?
A major advantage of 0845 numbers is that they offer one fixed annual cost to business owners. This is because business owners do not pay to receive calls on their 0845 numbers. Typically you will pay a modest set up fee to purchase an 0800 number plus an annual fee and that’s it – no nasty surprises.
This isn’t the case with 0800 numbers as businesses pay typically anywhere between 3p and 6p per minute to receive calls made on their 0800 numbers as well as a set up fee and monthly rental. If call traffic is high on an 0800 number then the monthly bills for call charges can rapidly rise to an unacceptable level. This can make the cost per enquiry much too high.
0800 numbers can be open to fraudulent use by employees and their families as well as salespeople. If your employee’s wife finds out that she can ring her husband at work for free by using the company’s 0800 number there is not a great deal anyone can do about it. There is no great incentive for your employees and their families to use an 0845 number to ring up work as they realise that they have to pay for the call just as if they had dialled the landline number.
A common tactic for telesales people is to go through a Yellow Pages, BT Phone Book or Thomson directory and just dial business that display 0800 numbers in their adverts. Obviously this practice greatly reduces telesales costs but can be incredibly frustrating for businesses who continually receive telephone solicitations on their 0800 number. 0845 numbers come into their own again as telesales people would simply not make the effort to just ring 0845 numbers as they understand there is a cost element to the call.
In many ways the increased popularity of 0845 numbers is a self fulfilling prophecy. The more 0845 numbers that are purchased the more they appear in adverts – the more they appear in adverts the more the public accepts and understands them. Try conducting a straw poll at your office by asking your colleagues what it costs to call 0800 numbers and 0845 numbers. Most people understand that 0845 calls cost the same as a local call so they do not represent a barrier.
Both 0800 and 0845 numbers give businesses the opportunity of a great monitoring and tracking service. The concept is simple – just put a unique number in each advert that you have and make sure that it doesn’t appear anywhere else. Look at the itemised bill you receive from your telecoms provider every month and it should list the numbers of calls your advert receives. At a glance you will be able to see how well your adverts are performing.
So, if you are considering purchasing an 0800 or 0845 number you have some decisions to make as to which one you go for. 0845 is making massive strides on 0800 number yet 0800 is a double edged sword offering free calls to your customers but being open to potential abuse.
Thursday, 3 July 2008
0800 Numbers Benefits
A free phone number allows your customers and potential customers to call you for free. For a reasonable rate, you can increase your business by allowing callers to contact you without cost. This acts as an added bonus to a client when subscribing to your service. Having a free phone 0800 number translates to having a low-cost, easy and effective marketing device which can dramatically increase your business potential.
Here are some of the benefits:
1. Increased customer response
Sales reports indicate that businesses with 0800 and similar free phone numbers enjoy an increased customer response to their advertising. Reports have shown that this can range from an impressive 50% to a hefty 300%.
2. A more professional image
0800 numbers give your business a more professional front and show that you take your customer care seriously. If you are willing to spend extra on a free call-in service it shows that you are willing to spend more time on high quality work. It also means you are less likely to leave a caller waiting in line to speak to someone.
3. A non-stop service
An 0800 number allows customers to call for free from a BT landline at any time, including evenings and weekends. Your company will also able to receive international calls for free should you wish to do so.
4. Peace of mind
Aside from business, free phone numbers can be a reassuring way of keeping in touch with friends and loved ones. Free phone numbers can be used in case of an emergency, or if people are short of money and need to contact you.
5. Value for money
If your business relies on staff members travelling throughout the country a free phone number can be an inexpensive and sensible choice. Having the opportunity to engage with your staff without worrying about the cost of a phone call can be a weight off your mind.
6. A variety of free phone packages
Companies using free phone numbers have the opportunity to decide which tariff and call package is best suited to them.
7. A free phone number stays the same
One of the great benefits of free phone numbers is that they can be transferred. If your business moves offices or has its landline phone numbers changed your free phone number will stay the same. A free phone number can also be transferred to a different number for short periods. This can be beneficial if one of your offices is empty and you need to redirect your incoming calls to an available operator.
8. Free phone numbers can be connected quickly and simply
The majority of advertising companies who offer free phone numbers are able to connect you within 24 hours. They can also provide you with a variety of number options should you wish to buy a memorable or easily recognised number.
Here are some of the benefits:
1. Increased customer response
Sales reports indicate that businesses with 0800 and similar free phone numbers enjoy an increased customer response to their advertising. Reports have shown that this can range from an impressive 50% to a hefty 300%.
2. A more professional image
0800 numbers give your business a more professional front and show that you take your customer care seriously. If you are willing to spend extra on a free call-in service it shows that you are willing to spend more time on high quality work. It also means you are less likely to leave a caller waiting in line to speak to someone.
3. A non-stop service
An 0800 number allows customers to call for free from a BT landline at any time, including evenings and weekends. Your company will also able to receive international calls for free should you wish to do so.
4. Peace of mind
Aside from business, free phone numbers can be a reassuring way of keeping in touch with friends and loved ones. Free phone numbers can be used in case of an emergency, or if people are short of money and need to contact you.
5. Value for money
If your business relies on staff members travelling throughout the country a free phone number can be an inexpensive and sensible choice. Having the opportunity to engage with your staff without worrying about the cost of a phone call can be a weight off your mind.
6. A variety of free phone packages
Companies using free phone numbers have the opportunity to decide which tariff and call package is best suited to them.
7. A free phone number stays the same
One of the great benefits of free phone numbers is that they can be transferred. If your business moves offices or has its landline phone numbers changed your free phone number will stay the same. A free phone number can also be transferred to a different number for short periods. This can be beneficial if one of your offices is empty and you need to redirect your incoming calls to an available operator.
8. Free phone numbers can be connected quickly and simply
The majority of advertising companies who offer free phone numbers are able to connect you within 24 hours. They can also provide you with a variety of number options should you wish to buy a memorable or easily recognised number.
Tracking with 0800 numbers
It's an old marketing adage but…
"If you can't measure it how can you manage it?"
Businesses can easily obtain vital marketing data on a monthly basis that can show them exactly which advertising works and which doesn't.
The concept is quite simple. Businesses need to place unique, individual numbers in each of their adverts. 0800 numbers are a good choice as the fact that they are free to call makes them attractive to potential customers. There is also the added advantage that practically everyone knows that 0800 is free but may think that other "08" prefix number such as 0870 or 0845 are expensive to call. Small to medium sized enterprises can still use 0845, 0870 or 0844 . I personally prefer Freephone 0800 numbers.
The way it works is like this: if a business has a combined total of seven adverts in the Yellow Pages, BT Phone Book, Thomsons and the local paper then they need to use seven different 0800 numbers - one number for each ad.
All telecoms providers provide some form of bill whether it is printed or downloadable. Usually the billing information is quite detailed and gives the number of calls with duration, time of day and cost of call. Every month you should look at the call data to see the number of calls on each 0800 number. Jot it down on a grid or enter it on an Excel spreadsheet. The major advantage of using an Excel spreadsheet is that you can easily convert a table into a bar graph. You will then be able to see, at a glance, which adverts are working and which aren't and even keep a rolling average which will assist you in making spending decisions for the following year.
If you wish, you can take it a step further and calculate the actual cost per enquiry. This is the best known way that I can directly compare the effectiveness of my different media. If you know the annual cost of an advert it's easy to calculate the monthly cost - just divide by 12. An Excel spread can calculate the average number of calls you receive a month on each number if you enter a simple formula. Divide the two and you have the cost per enquiry. If you are an Excel whiz then you can create a formula to do this for you.
For example: if one advert costs £200 per month and you get an average of 50 calls on the 0800 number in the ad then the cost per enquiry is £4.
With this information you can compare the effectiveness of media such as The BT Phone Book, Thomsons, Yell.com and Yellow Pages and more.
This means you can cut back or cancel unprofitable adverts that aren't pulling their weight. Many businesses find this invaluable as they look to free up money from printed advertising to fund website design and internet marketing. If you place a new advert then need to track it with a new 0800 number.
I have been using this system for over 10 years and have helped businesses save thousands of pounds by using this simple and effective 0800 number tracking system. Many businesses have used the savings to fund web design and internet marketing campaigns.
"If you can't measure it how can you manage it?"
Businesses can easily obtain vital marketing data on a monthly basis that can show them exactly which advertising works and which doesn't.
The concept is quite simple. Businesses need to place unique, individual numbers in each of their adverts. 0800 numbers are a good choice as the fact that they are free to call makes them attractive to potential customers. There is also the added advantage that practically everyone knows that 0800 is free but may think that other "08" prefix number such as 0870 or 0845 are expensive to call. Small to medium sized enterprises can still use 0845, 0870 or 0844 . I personally prefer Freephone 0800 numbers.
The way it works is like this: if a business has a combined total of seven adverts in the Yellow Pages, BT Phone Book, Thomsons and the local paper then they need to use seven different 0800 numbers - one number for each ad.
All telecoms providers provide some form of bill whether it is printed or downloadable. Usually the billing information is quite detailed and gives the number of calls with duration, time of day and cost of call. Every month you should look at the call data to see the number of calls on each 0800 number. Jot it down on a grid or enter it on an Excel spreadsheet. The major advantage of using an Excel spreadsheet is that you can easily convert a table into a bar graph. You will then be able to see, at a glance, which adverts are working and which aren't and even keep a rolling average which will assist you in making spending decisions for the following year.
If you wish, you can take it a step further and calculate the actual cost per enquiry. This is the best known way that I can directly compare the effectiveness of my different media. If you know the annual cost of an advert it's easy to calculate the monthly cost - just divide by 12. An Excel spread can calculate the average number of calls you receive a month on each number if you enter a simple formula. Divide the two and you have the cost per enquiry. If you are an Excel whiz then you can create a formula to do this for you.
For example: if one advert costs £200 per month and you get an average of 50 calls on the 0800 number in the ad then the cost per enquiry is £4.
With this information you can compare the effectiveness of media such as The BT Phone Book, Thomsons, Yell.com and Yellow Pages and more.
This means you can cut back or cancel unprofitable adverts that aren't pulling their weight. Many businesses find this invaluable as they look to free up money from printed advertising to fund website design and internet marketing. If you place a new advert then need to track it with a new 0800 number.
I have been using this system for over 10 years and have helped businesses save thousands of pounds by using this simple and effective 0800 number tracking system. Many businesses have used the savings to fund web design and internet marketing campaigns.
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